The role of strategic management in the future of business organizations

Abstract

The challenges faced by business organizations in the era of knowledge and informatics. And the increasing intensity of the competitive environment in the world of international business has prompted institutions and organizations to constantly seek to improve the quality of their products and services in a way that suits these challenges. Therefore, continuous improvement of quality is an essential element and a strategic variable that plays a role in formulating business strategy contributing to improving quality, and since survival, continuity and profitability are among the goals. For any organization, it must face change, keep pace with progress, and adapt to the environment. The strategy is the way that sets the directions for activities to face problems and deal with internal and external variables. Business cleaners must adopt strategic management to meet the challenges of this rapidly changing environment as an important and vital process that must achieve the organization's interaction with Its environment and the change that occurred in the business environment imposed by the information revolution, the explosion of knowledge and the universality of business gave the strategic management the utmost importance as it is responsible for employing the capabilities of the organization and adapting it to the external environment, and a number of quality pioneers such as Deming pointed out the importance of linking continuous improvement of quality with increasing the effectiveness of the organization And its success and excellence in the performance of its work, which leads
To improve efficiency and effectiveness and achieve success in accordance with the perspective of quality improvement.

The role of strategic management in the future of business organizations